Gareth Pugh x SHOWstudio x Selfridges


Window Display and Installation/Performance on Oxford Circus in front window of Selfridges, London UK.

Offering a “safe space to explore new ideas”, Designer Gareth Pugh invited Edwin Mohney to create a performance within the hallowed walls of the iconic Selfridges Main Window along Oxford Circus. Underscoring empathy and mental health awareness Mohney’s Duct tape performance was an unignorable statement to the passing crowd. It demanded attention in order to raise awareness. The event was streamed in collaboration with SHOWstudio.